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Articles
Contact
Websites
E-Commerce
Branding
Apps
Mobile
About
Our Team
Our Work
Articles by Us
UpShift Labs
Articles
Contact
Website
Brand
App
E-Commerce
Brief
Website
What are the main purposes of your new website?
Tell your organisation's story
Sell products (e-commerce)
List products (but not sell directly)
Link to another website / information source
Promote a visitor response (e.g get them fill out a form or telephone you)
Profile your organisation's team
Provide news / regularly updated content
Other (please specify)
What are your goals for your new website? (For example do you want visitors to buy something, phone you or send an email)
What is it about your existing website that isn't working for you?(if you have one)
Difficult to Manage
Doesn't reflect the look and feel of the organisation
Not scalable (you have outgrown it)
Challenging relationship with existing website provider
Lacks functionality (if so let us know what exactly in the comment box below)
Who is/are the primary audience(s) for the new website? e.g. new customers,existing customers,youth,tourists etc
Which countries does your primary audience(s) live in?
What is the voice/tone of the new website?
Professional
Fun
Informative
Conservative
Contemporary
Engaging
Clear/Concise
Focused
General
Other (please specify)
Will most of your audience use mobile devices to access your website? Think about the demographics of your audience and the countries they come from.
Yes
No
Not Sure
Are there any devices you require your website to function on other than desktops, laptops, tablets, phones?
Televisions
Specific professional devices
Games consoles
In-vehicle devices
Watches/wearable devices
Other (please specify)
Who is the primary contact for content (images, words, logos)?
Do you have your organisation's brand files? e.g. logos, eps/pdf versions, fonts, colours, brand guidelines
Yes
No
Some- but not as a complete package
Are there any competitor websites that you think do a good job of engaging their audience?
Are there any non-competitor websites you like the design/feel/functionality of?
Do you require additional digital marketing support?
Google search marketing
directory marketing
Facebook advertising
Website content generation
Social media content generation (Facebook, Instagram, Twitter, Pinterest)
Trip Advisor
Other (please specify)
Is there anything else we should know about your aspirations for your new website? The more you can tell us about what you want, and why, the easier it is for UpShift to ensure that your new website meets all your present and future online requirements)
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