Nelson Merino is a locally owned and operated merino garments manufacturers from New Zealand. In 2020, they realised their existing website was not performing as expected and it was lacking international support.
Nelson Merino got in touch with UpShift regarding building an authentic e-commerce website which can help their business grow internationally. After focusing on the New Zealand market for many years, they thought it was time to target the European, America, Canadian and Japanese markets.
After carefully understanding Nelson Merino’s expectation from the website, UpShift suggested them to move to Shopify, as it helps keeping track of the customer data. Shopify helps get a clear picture of the customer data including their location, returning customers, one-time customers etc. This was a beneficial feature for Nelson Merino since they were looking forward to expanding their business to the international market.
The new website that UpShift built for Nelson Merino has a better flow to the website, it is very modern and easy to use. UpShift made sure that the website had a currency convertor since Nelson Merino was looking to connect to international customers. It has an easy-to-use checkout. It was easy for Nelson Merino to get accustomed to Shopify’s content management system as it is user friendly and designed for a big e-commerce store.
The new Nelson Merino website has been delivering consistently since it’s development. Nelson Merino has noticed a significant growth in the business and they’re receiving international orders aswell within just 1 month of the new website being live. UpShift loves to help businesses connect to their target audience and deliver a superior product.