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What We Do

The major services we offer are:


We build beautiful engaging websites that help businesses connect with their customers online.

The result exceeded my expectations and our website has gone from something I used to apologise for to something I am constantly showing off.

Marika Kingan, Nelson Tasman Cycle Trails Trust


We provide companies with ongoing marketing, design, branding and editorial services.

UpShift provides Nelmac with high level creative design and programming. They’re great to work with, the communication is excellent and their high level of responsiveness perfectly suits our business needs.

Angela Mockett, Nelmac


We audit businesses and produce plans on how they can better engage with their customers.

From the get-go we found UpShift proactive, engaged and knowledgeable. We have no hesitation in recommending the team at UpShift for your complete online solution.

Shane Hooper, Burkes Cycles

How We Do It

We use the UpShift process to help businesses improve communication with their customers.

  • We identify opportunities for improvement by auditing existing communications activity.
  • We plan communication strategies that support the achievement of their business goals.
  • We implement a range of communication services – online, branding & design, editorial and project management.
  • We measure the impact of our clients communications activity and reviewing it against their objectives.

UpShift will help your business improve all aspects of its communication through strategic thinking, creativity and hard work.

UpShift How We Do It Diagram

Who We Are

We are a motivated team of professionals with a proven track record of excellence.

UpShift TamaE NEW

Tama Easton

Web Architect

Tama is who you’ll speak to if you want a new website. He has built multiple award winning websites across a wide range of industries. Tama is a passionate tramper and mountain biker who was awarded the “SPARC Cycling Champion of the Year” in 2007 for his efforts promoting cycling in New Zealand.

More about Tama on LinkedIn
UpShift PaulJ NEW

Paul Jennings

Marketing/Public Relations

Paul is who you’ll speak to about your communication and marketing needs. After 10 years in marketing and PR agencies, he became Internal Communications Manager for Wal-Mart in the UK. Since moving to NZ he has worked in marketing across a wide range of sectors - from local government to sports and media. Paul raced bicycles at an Olympic level for several years and has governance roles in regional mountain biking and track cycling.

More about Paul on LinkedIn
UpShift AaronW NEW

Aaron Ward

Design Director

Aaron is who you’ll speak to about print design and publications. Over the past decade he has managed the production and publication of newsletters to large corporate reports. Aaron enjoys running in the hills around Stoke and would like more time to play his ESP guitar.

More about Aaron on LinkedIn
UpShift MattR3

Matt Robinson

Creative Director

Matt is who you’ll speak to about branding and online design. He has 22 years design experience and has worked on projects for brands such as Timberland, Microsoft and Virgin Atlantic. Matt is currently trying to better his ride time to work and can be found enjoying the best culinary and outdoors experiences Nelson/Tasman has to offer.

More about Matt on LinkedIn
UpShift AdamWight

Adam Wight

Business Development Manager

Adam is who you'll speak to if you want to improve how you engage with your customers but aren't sure where to start. As our New Business Manager Adam has a wealth of experience helping businesses work out how to meet their marketing goals through better communication. A digital native Adam is super knowledgeable about all things social media and online marketing, as well as being a skilled writer. 

More about Adam on LinkedIn
UpShift BrynH

Bryn Heveldt

Interface Developer

Bryn turns magnificent designs into magnificent user interfaces. He has over 16 years of industry experience and combines a design degree with mad coding skills. Bryn sails, plays in a country music band and enjoys messing about with radio controlled aircraft and boats.

More about Bryn on LinkedIn
UpShift DamienS

Damian Stones

Illustration - Interpretive Design

Damian creates the images that communicate your vision. He has 15 years design experience married to a background in landscape design and architecture. Damian's worked on many successful public space interpretation, wayfinding, environmental graphic design and illustration projects for a variety of public and private sector organsitions. Damian is a brand ambassador for Santa Cruz Bicycles and Ground Effect Clothing and has been heavily involved in the design and build of many of New Zealand's most iconic mountain bike trails.

More about Damian on LinkedIn
UpShift CarlC

Carl Champagne

Web Developer

Carl writes beautiful code to create beautiful websites and applications. He has over 10 years experience in web development, working in the U.S.A. and New Zealand. Carl loves photography and fatherhood.

More about Carl on LinkedIn
UpShift SheaD

Shea Dawson

Silverstripe Developer

Shea develops websites using the Silverstripe framework. He has worked for Silverstripe Australia and has 5 years of Silverstripe experience. Shea has recently moved to Nelson and enjoys rock climbing, mountain biking and photography.

More about Shea on LinkedIn
UpShift MarkC

Mark Cumming


Mark is who you'll speak to about accounts, invoicing and billing. He has decades of management accounting experience. Mark is the father of two lovely daughters and thoroughly enjoys living 100 metres from a beach.

More about Mark on LinkedIn