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E-Commerce brief
Contact Name
Contact Phone Number
Contact Email Address
Company name
Existing website address (if you have one)
What are the main purposes of your new website?
Tell your organisation's story
Sell products (e-commerce)
List products (but not sell directly)
Link to another website/information source
Promote a visitor response (e.g get them to fill out a form, or telephone you)
Profile your organisation's team
Provide news/regularly updated content
Manage a newsletter / Mailchimp
Boost/ strength brand
Other (please specify)
What are your goals for your new website?
What is it about your existing website that isn't working for you (if you have one)?
Difficult to manage
Doesn't reflect the look/feel of the organisation
Not scalable (you have outgrown it)
Challenging relationship with existing website provider
Lacks functionality (if so let us know what exactly in the comment box below)
Lacks e-commerce functionality
Who is/are the primary audience(s) for the new website? e.g. new customers, existing customers, foreign nationals, youth, tourists etc
What is the voice/tone of the new website
Corporate
Fun
Practical
Story Telling
Informative
Conservative
Contemporary
Classic
Other (please specify)
How experienced are you with e-commerce? (0 stars = no experience, 5 stars = very experienced)
1
2
3
4
5
How many products will you be selling (approximate is fine)?
What product categories do you think you need?
What special e-commerce functionality do you need/ want?
Gift vouchers
Discount codes
Subscriptions (i.e. on-going payments)
Pick-up only
Local delivery (by your company)
Some items can only be sold if customer contacts us first
Other (please specify)
Which bank will you use for e-commerce transactions?
Do you have a payment gateway already setup?
No - I can set this up through my bank
No - I will need help
DPS / Payment Express PxPay
eWay
Stripe
Paypal
Other (please specify)
Do you have a Mailchimp newsletter/ list?
Yes - currently sending newsletters
Yes - but inactive
No - but I would like one
No - no need
Not Sure
Are there any specific web browsers the site must work on? e.g older versions of Internet Explorer or internet enabled televisions
Who is the primary contact for content (images, words, logos)?
Do you have your organisation's brand files? e.g. logos, .eps/pdf versions, fonts, colours, brand guidelines
Yes
No
Some - but not as a complete package
Are there any competitor websites that you think do a good job of engaging their audience?
Are there any non-competitor websites you like the design/feel/functionality of?
Do you require additional digital marketing support?
Google search marketing
Google directory marketing
Facebook advertising
Website content generation
Social media content generation (Facebook, Instagram, Twitter, Pintrest)
Trip Advisor
Other (please specify)
Is there anything else we should know about your aspirations for your new website? The more you can tell us about what you want, and why, the easier it is for UpShift to ensure that your new website meets all your present and future online requirements)
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