Founded in 2013, UpShift is the result of a vision for creative digital development and design with a people-first approach. We’re proud to say that while we’ve evolved over the years, this ethos has remained at our core.
Original Co-Founders Tama Easton, Paul Jennings & Aaron Ward – all keen members of the Nelson Tasman mountain biking community – coined the UpShift name in a cheeky nod to cycling vernacular. Unsurprisingly, it stuck, because that’s our goal for our work with you: to provide businesses with the technical tools required to move onwards & upwards.
The team has since morphed & grown, with Tama taking on sole ownership & the Technical Director position, leading up to eight staff members with diverse backgrounds & skillsets.