UpShift and Burkes Cycles go way back. Not quite as far as Burkes itself, which first opened its doors in the 1920s, but far enough that we’ve played a proud part in getting them online and out to the world.
Burkes is something of a Wellington legend, a family business that grew in leaps and bounds and is actively involved in the whole of New Zealand’s cycling community – which is pretty darn big! Around half of NZ households have a bike, and approximately 73 million cycling trips are made every year. The New Zealand Cycle Trail covers 2,500km of trails across the country, which doesn’t include extensive wilderness parks. It’s an industry that shows no signs of slowing down.
After a century in the game, Burkes could see where this train was headed – and UpShift were the right people to help them jump onboard.