Located in Wellington, Burkes Cycles is one of New Zealand’s largest and oldest independent bicycle shops. In 2013 their existing e-commerce website was old, tired and not performing well.
UpShift was employed to help Burkes Cycles revitalise their online services.
UpShift created an online strategy and developed a new e-commerce website that delivered a 49.3% higher sales conversion rate in the first month, with strong sales growth over the following years.
Leading on from the success of the website in 2020 we created a mobile e-commerce app for Android and iOS to give customers even more flexibility for their shopping
Before UpShift started building the new website we conducted extensive market research amongst Burkes Cycles's customer base to help tailor the best solution.
We combined the market research with our decades of knowledge to plan a website architecture to house the 4,000+ products in the Burkes Cycles inventory.
The new website was built on the Shopify platform and featured custom navigation, advanced product filtering and a ‘Google style’ search suggestion dropdown.
Customer feedback has been excellent and the success of the new website has been reflected in substantially increased conversions and sales.
Over the following years we continued to support and evolve the website to add new functionality and meet new user trends.
In 2020 we started two major upgrades to Burkes Cycles digital offerings.
First we connected their stock system to over a dozen different suppliers so customers could see live stock levels in the store and supplier’s warehouses.
Second we developed a native iOS and Android mobile app for Burkes Cycles.
The mobile app bought all of the functionality of the Shopify website to a mobile app, seamlessly connecting into the Shopify backend for inventory levels, orders and shipping etc.
Advantages of using a mobile app are performance, usability and the habit forming nature of having an app installed.
The mobile app was soft launched in late 2020 with excellent feedback from the first wave of users.