The underlying foundation of FLO Engage is the creation and maintenance of incredibly flexible datasets. Data can be imported from any system and used to build personalised engagements based on the recipient’s individual situations. The personalised engagements can be sent out using a variety of communication channels – from email, to SMS, to paper letters.
The initial pilot project for FLO Engage was around the construction of a new high school in Spokane, Washington State. Ridgeline High School was set to open in 2021 & the school district wanted a way to communicate with students impacted by the zoning change and collect responses on school preferences.
It turned out the flexibility of FLO Engage was tested early on. With Covid-19 disrupting schools the school district needed a way to contact all of their parents/ students and get feedback on how the school community wanted the new school year to look under Covid-19 restrictions.
The pilot received excellent response rates helping to paint a picture of schooling under the new normal. The first engagement had a 89% response rate, which is incredibly high compared to the typical survey response rate of around 33%.
Working with UpShift has been a smooth and enjoyable process from day 1. From the initial discussions about what we wanted to achieve through to the design and development phases they operated as a true partner - bringing great ideas and options to the table, proposing appropriate solutions and getting technical when we wanted to. The team is responsive and quick and their estimates were accurate, which helped keep us in budget even when changes were required.
Grant Herbert / Director of Technology / FLO Analytics
