UpShift loves working with locals. While we might have clients in many corners of the world, sometimes the best stories are happening right down the street. That was the case with Nelson Merino, a kiwi owned & operated company making clothing with 100% New Zealand wool.
While New Zealand weather might be on the mild side most of the year, we all know the chill of a good old Antarctic southerly. And if you’re heading out into it, it’s common knowledge natural fibres like merino wool are the best way to keep fingers and toes toasty and frost-free.
That’s why Nelson Merino works with one of the most ancient breeds of sheep on earth – and the first type to be imported to New Zealand in large numbers. And the team knew it wasn’t just us locals who were after garments made from that far-travelled fine fleece.