Posts by Tama Easton for UpDate

Why You Should Connect Your Website to the Google Ecosystem

We all know about Google’s search engine, but did you know an underlying ecosystem allows you to connect your website directly with Google's services? The Google ecosystem comprises several complimentary services.…

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What Does Google Analytics 4 Mean For Me?

If you have a website there’s a good chance you’re using Google Analytics, and if you have Google Analytics you’ve probably received a bunch of emails from Google saying you…

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Why we don't use WordPress to build websites in 2022

One of the challenges of software development is explaining the differences between different languages, platforms, frameworks & approaches.

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Visualising Santa’s Sleigh at Your House

We thought we’d round off a busy year of work with the important question of visualising where Santa can park his sleigh on Christmas night.

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Building in Shopify Online Store 2.0 - a Case Study

Shopify Online Store 2.0 was announced in mid-2021. We have recently built our first site using this new platform and wanted to share our experiences.

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Digitally Chainsawing Doorways

We’re great believers in technology empowering people, especially in the digital sphere. But sometimes Do It Yourself turns into Wreck It Yourself and people come to us for help.

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Spreadsheets are Simultaneously Fantastic & Terrible

Why did Public Health England’s Covid contact system lose 16,000 coronavirus cases? Because the Excel spreadsheet ran out of rows.

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Mistaking Conflict for Engagement in the Digital Age

At UpShift we really like the concept of “engagement”, if you want to communicate with someone you need them to be engaged, behind which lies some art, science and luck.

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Why UpShift went Climate Positive

Yesterday I was reminded of the importance of talking about why we take action on issues that matter to us.

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Digital Spec Builds vs Custom Builds vs Journeys of Discovery

Today I’m going to look at three different ways to build a website or app. Not for the first time this is going to involve talking about houses.

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