Kerridge & Partners is New Zealand’s leading leadership consultancy. Its brand identity was created several years ago & didn’t align with who Kerridge & Partners is today & what they represent.

UpShift was brought in to fix this brand disconnect. The result was a fresh new identity & website that better represented Kerridge & Partners & its core value of ‘Transforming the leadership landscape’. UpShift developed a visual identity that related to this philosophy & applied it across website, photography brief, brand guidelines & annual integrated report.