Kerridge & Partners is New Zealand’s leading leadership consultancy. Its brand identity was created several years ago and didn’t align with who Kerridge & Partners is today and what they represent.

UpShift was brought in to fix this brand disconnect. The result was a fresh new identity and website that better represented Kerridge & Partners and its core value of ‘Transforming the leadership landscape’. UpShift developed a visual identity that related to this philosophy and applied it across website, photography brief, brand guidelines, and annual integrated report.

Branding Website Development Art Direction Squarespace Development Design

Thank you for the wonderful work you have done with our website and the new branding. We are thoroughly enjoying using the new logos and branding, templates and everything that you have created for us – we have gone on to add to our documents and the feedback from our clients is so positive


Vikki Maclean / Partner / Kerridge & Partners