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Our Work

UpShift designs, develops and delivers digital solutions to human questions. We care about, and specialise in, projects based in science, the environment, health, food & infrastructure.

Bringing a new brand to life

Novum Wines

Brand identity isn’t just about logo, fonts and colourways. More often it's about the brand story and tone of voice, communicated through imagery and words. Novum Wines is a new kind of winery and they asked us to help them tell their story.Novum sources the best vine fruit from New Zealand to craft the best wines they can. Each vintage is only available in small quantities and is sold direct to its founding members around the world at an exceptional price, and the general public through selected outlets.

Packaging Up for your Pup

Genius Pet Food

In 2010, veterinarian Paula Short embarked on a road trip in America with husband Chris. The couple were on holiday - but they couldn’t help doing a little animal-related espionage along the way.
At the time, they owned two vet clinics in the Nelson region. And what interested them most about the US pet stores was the food they were selling.
“What we found was a wealth of all-natural, high-protein pet food using a wide range of nutritious ingredients.” says Paula. “It became very clear that New Zealand was behind in this market. As a vet, I saw the opportunity to create higher quality dog food – nutritious, ethical and sustainable. And delicious for our fur friends, of course!”
Once the recipe was on track, Paula began hunting for a Nelson-based creative agency to help build the brand, in particular the logo and the ultimate packaging design.

Moving Shopify legacy client to Shopify 2.0

Fromm Winery

UpShift has worked with FROMM Winery, a boutique winery in Marlborough, since 2016. We built their website then, and in 2022 they were ready for an update.Our Project Manager Prapti Mane, and Creative Director Matt Robinson, headed over to Blenheim from Nelson to meet with the team at FROMM. Though we specialise in digital services, UpShift commits where possible to meeting clients face-to-face. It’s a chance to connect with people, which we love, and to really understand their unique needs

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