We help businesses become memorable brands. We’re just as comfortable refining an existing brand as we are starting from scratch. While it’s easy to fall into the trap of thinking a brand is just about logos and colours - it’s so much more than that. A well-considered brand manifests in the visual appearance of your digital assets, print material, in your workplace, your advertising and even your people.
It’s time to really care about what your brand is - let’s talk.
Our team is well versed in applying a business’ character and message into a design language and visual presentation.
Your brand will speak to customers, future employees - even existing employees. It’s important to design a brand that makes sense in all contexts.
While we love ideation and brainstorming, we provide a framework in which we develop your brand and work together in order to get the best possible result at the end.
Just because you operate in a niche or complex industry, doesn’t mean your brand should be any less refined. We can take tricky concepts and mould them into simple, effective brand design and positioning.
“Thank you for the wonderful work you have done with our website and the new branding. We are thoroughly enjoying using the new logos and branding, templates and everything that you have created for us – we have gone on to add to our documents and the feedback from our clients is so positive.”
Vikki Maclean / Partner / Kerridge & PartnersBriefing an agency on a brand can be challenging, which is why we view this stage as a cooperative process between you and UpShift.Through a discovery process, we ask the right questions to best understand what it is you need from your brand.
Understanding where your business sits in relation to other brands is essential for building our approach. We will take a deep dive into your top 3 competitor’s use of visuals, messaging and positioning to map out the market.
And now the spotlight’s on you. This stage is about uncovering how you’re positioned in the market in relation to your target audiences. This allows us to build a picture of any gap that exists which is valuable knowledge going into the next phase.
With all the homework done, we set about building an approach to develop, create and launch your new brand into market. With our roots in digital, we’re also able to get into the technical details of how and where your brand should live online.
The UpShift team will develop a number of brand identities, based upon the research and strategy. Our designers will bring these to life in order to bring you options.
Our team will bring a selection of design concepts for you to review - all based upon the research and work done to date. Together, we will discuss the visual identity of the ideas, getting your direction on the idea (or mix of ideas) you like.
The team will go away with feedback and progress the brand identity into a finished suite of assets. At this point we’ll buy fonts, create brand kits and design logo variants. By the end of this stage we have your brand realised, ready to be used for digital and print applications.
Finally, it’s time to hand over your new brand. You’ll be supplied with all the final designs, files and brand guidelines. If you engage us for other services like development, we’ll apply this new brand to your app or website, too.
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