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Our Work

UpShift designs, develops and delivers digital solutions to human questions. We care about, and specialise in, projects based in science, the environment, health, food & infrastructure.

Interactive web app displaying NZ's lake health


The Lakes380 programme is the biggest survey of natural lakes in the history of Aotearoa New Zealand. An ambitious project led by the Cawthron Institute and GNS Science, the programme collected data on the water quality of approximately 10% of 3,800 lakes across the country. Of course, a dataset this large, with value to so many groups, needs a simple, user-friendly interface. That’s where UpShift came in.“It’s an enjoyable challenge to be presented with data, and figure out the best way to make it make sense - make it into something people can easily navigate,” says lead developer Will Macgregor.

Shopify solution for an E-Commerce store

Nelson Merino

UpShift loves working with locals. While we might have clients in many corners of the world, sometimes the best stories are happening right down the street. That was the case with Nelson Merino, a kiwi owned & operated company making clothing with 100% New Zealand wool.While New Zealand weather might be on the mild side most of the year, we all know the chill of a good old Antarctic southerly. And if you’re heading out into it, it’s common knowledge natural fibres like merino wool are the best way to keep fingers and toes toasty and frost-free. That’s why Nelson Merino works with one of the most ancient breeds of sheep on earth – and the first type to be imported to New Zealand in large numbers. And the team knew it wasn’t just us locals who were after garments made from that far-travelled fine fleece.

Web & Mobile E-Commerce
Solutions for Leading NZ
Bike Shop

Burkes Cycles

UpShift and Burkes Cycles go way back. Not quite as far as Burkes itself, which first opened its doors in the 1920s, but far enough that we’ve played a proud part in getting them online and out to the world. Burkes is something of a Wellington legend, a family business that grew in leaps and bounds and is actively involved in the whole of New Zealand’s cycling community – which is pretty darn big! Around half of NZ households have a bike, and approximately 73 million cycling trips are made every year. The New Zealand Cycle Trail covers 2,500km of trails across the country, which doesn’t include extensive wilderness parks. It’s an industry that shows no signs of slowing down. After a century in the game, Burkes could see where this train was headed – and UpShift were the right people to help them jump onboard.

Environmental Assessment Modelling Tool

Western Wood Preservers Institute

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